Competitor Ad Teardown

Go deeper than surface-level ad monitoring. Take a single competitor and reverse-engineer their entire paid strategy: what they're running, where they're sending traffic, what they're testing, what's working, and where they're vulnerable.

Core principle: A competitor's ad portfolio is a window into their growth strategy. Long-running ads reveal what converts. New ads reveal what they're testing. Landing pages reveal their positioning bets. This skill reads all the signals.

When to Use

• "Tear down [competitor]'s ad strategy"
• "What's [competitor] spending their ad budget on?"
• "Reverse-engineer [competitor]'s paid funnel"
• "How is [competitor] positioning themselves in ads?"
• "Deep competitive ad analysis on [competitor]"

Phase 0: Intake

1. Competitor name + domain — Who are we tearing down?
2. Your product — For comparison framing
3. Channels — Meta, Google, or both? (default: both)