Customer Win-Back Sequencer

Not every churned customer is gone forever. This skill identifies which ones to pursue, finds the right re-engagement angle, and generates a personalized win-back sequence. Timing and relevance are everything — no generic "we miss you" emails.

Built for: Startups that have churned customers sitting in a spreadsheet with no plan to re-engage them. The best win-back campaigns are triggered by change — this skill monitors for those changes and strikes when the timing is right.

When to Use

• "Which churned customers should we try to win back?"
• "Build a win-back campaign for [customer]"
• "Research our churned accounts for re-engagement opportunities"
• "Generate win-back emails for customers who left because of [reason]"
• "Run the win-back scan on our churn list"

Phase 0: Intake

Churned Account Data

1. Churn list — CSV/sheet with: company name, domain, contact email, contact LinkedIn URL (if available), churn date, MRR at churn, churn reason (if known)
2. Time since churn filter — Min/max months since churn to consider (default: 3-18 months. Too recent = too soon. Too old = too stale.)