SEO Opportunity Finder

Identify the highest-leverage content gaps between your site and competitors. Combines a crawl of your existing content with competitor keyword/traffic analysis to surface a prioritized list of posts worth writing.

Core principle: Don't start from a blank keyword list. Start by knowing what you have, then find what competitors have that you don't — and pick the gaps most likely to convert.

When to Use

• "Find SEO content gaps vs our competitors"
• "What topics should we write about to rank?"
• "We're starting a blog — where should we focus first?"
• "What keywords are [competitor] ranking for that we're missing?"

Phase 0: Intake

1. Your website URL (e.g., https://yourcompany.com)
2. 2-3 competitor URLs to compare against
3. Primary ICP — who are you trying to attract? (This filters for commercial intent vs. general traffic)
4. Any topics/keyword themes that are definitely in scope? (Optional — helps prioritize output)