market-sizing
TAM / SAM / SOM Market Sizing
Produce both a bottom-up and a top-down analysis for every engagement. Both methods are required — they serve different purposes and must be reconciled. The goal is a defensible, sourced output — not a fast estimate.
When to use this skill
Trigger on any prompt that contains:
- "TAM", "SAM", "SOM", or "market size"
- "How big is the market for X"
- "Total addressable market", "serviceable market", "obtainable market"
- "Market sizing for [product/company]"
- Investor deck context requiring market opportunity quantification
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