journey-report

Run the Journey Report.

The staircase report asks how often a visitor comes back. This asks how much of the site a single visit gets through. They answer different questions and both are meant to exist.

It is built for content sites where signing someone up is not the KPI — the job is to bring people in, have them consume something, and have them leave with a better impression. So the report measures how far into the site a visit gets and where the site loses it. Conversions are counted but are never the headline.

Nothing in it is specific to one customer. Sections are derived from the URL path, so the report runs against any site or business unit without being told what that site contains first.

Output ONLY the report markdown, then a single file:// link to the HTML version. No preamble, no postscript, no re-narration. The report is the analysis; you are the pipe. This applies to conversational invocations exactly as it does to the slash command.

The one exception is the follow-up questions in the last section below. Those are answered in chat, in prose, because the report deliberately does not try to answer everything.

Steps

0. Resolve the plugin root and the venv python. Re-run this whenever you start a new shell: