Account priority buckets (no quote, no PAIN)

The insight: PAIN signals require a verified buyer quote. If you can't quote them, you don't have a PAIN signal. You have a MOMENT signal or a firmographic guess. Most account scoring blends firmographics, activity and inferred intent into one number, and reps then personalize outreach around pain nobody said out loud. Buyers answer with "how did you get that idea?" This skill keeps the four questions apart: FIT decides whether to pursue, MOMENT and CONFIDENCE decide how urgently, and PAIN decides readiness. Priority = FIT × MOMENT × CONFIDENCE. PAIN determines readiness state.

What follows from it: an account with a new executive, fresh funding and a strong fit but no quote goes to Research Priority, never to Action. The job there is to find the pain before anyone sends. And every Account Context carries a written reason the account might not buy, because a hypothesis without one is a sales pitch.

AI proposes. Evidence supports. Humans govern. Outcomes teach. This skill proposes and shows its evidence. A human decides whether to act on any of it.

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