Ansoff Matrix (Evidence-Backed)

Purpose

Map a company's growth options across the Ansoff Matrix with evidence per quadrant: use or gather evidence → four quadrants with signals → risk-rated sequence → next-step options. The four quadrants — market penetration, market development, product development, diversification — organize one question: where does the next tranche of growth come from, and at what risk? This is a research instrument, not wishful whiteboarding: every candidate move must answer "what documented signal says this demand exists?" And the close is a sequence, because growth options compound — penetration funds development, and diversification bets the funding.

Input