Competitive Analysis Process

Purpose

Orchestrate rigorous, repeatable competitive analysis across six analytical steps, producing four actionable output types (battle cards, comparison matrices, positioning counter-moves, threat assessments). This is the umbrella: each step names its purpose, its frameworks, and the skill that does the work — the way discovery-process orchestrates the discovery skills. Run all six for a strategy cycle; run one when a specific question walks in the door. The steps build on each other, but the sequence bends to the decision.

Input

Works best with: the market or competitor set in scope, and the decision this analysis supports — a roadmap bet, a positioning refresh, a market entry, deal defense. The decision determines which steps get depth and which get a pass. Also useful: any existing intelligence — a prior landscape scan, snapshots, battle cards, or company-intel output — so steps consume rather than repeat it.