Market Landscape Scan

Purpose

Map a market's structure using a workflow, not a one-shot answer: search plan → segmentation → player mapping → dynamics → whitespace → next-step options. The output is the landscape view that everything downstream stands on — sizing needs to know the segments, positioning needs to know the players, and competitor deep-dives need to know who's worth the effort. This skill maps structure, not magnitude: it tells you who plays where and why, not how big the prize is.

Input

Works best with: the market, segment, or problem space to map — in your words, not an analyst category — and the decision this landscape should support (market entry, new product line, re-positioning, build-vs-buy). Also useful: any boundary narrower than global — geography, buyer size, price band — and players you already know about, so the scan spends its effort on what you don't.