SWOT Analysis (Evidence-Cited)

Purpose

Build an evidence-cited SWOT of one company — yours or a competitor's — from the public record: use or gather evidence → four labeled quadrants → crossings → next-step options. Strengths and weaknesses come from documented capability and customer voice; opportunities and threats from market, competitor, and macro signals. Every entry carries a source and a label, and the analysis ends with the S-O and W-T crossings — because a SWOT without "so what" is a parking lot with four sections.

Input

Works best with: the company to analyze, the scope (whole company or one product line/market), and the decision this SWOT should support. Also useful: the perspective — theirs, or yours competing with them — and any research already in session (a competitive-research-snapshot, VoC themes, a landscape scan, company-intel output): the SWOT then synthesizes instead of re-searching.