competitor-ad-intelligence

Installation
SKILL.md

Competitor Ad Intelligence

Scrape competitor ads from Meta and Google, analyze creative patterns, reverse-engineer landing page funnels, and produce a full strategic teardown — hooks, formats, positioning bets, vulnerabilities, and counter-plays.

Core principle: A competitor's ad portfolio is a window into their growth strategy. Long-running ads reveal what converts. New ads reveal what they're testing. Landing pages reveal their positioning bets. The best ad creative teams start with evidence from what's already working, then differentiate.

When to Use

  • "What ads are my competitors running?"
  • "Tear down [competitor]'s ad strategy"
  • "Find new creative angles for our paid campaigns"
  • "Reverse-engineer [competitor]'s paid funnel"
  • "What hooks are working in [our space]?"
  • "Audit the ad landscape before we launch"
  • "Find weaknesses in [competitor]'s ad strategy"
  • "What format — video, image, carousel — is dominant in our category?"

Phase 0: Intake

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First Seen
Apr 10, 2026