Lead Pages — Unified System

Authoritative spec: docs/LP_SYSTEM_SPEC.md. This skill file is the triggerable summary — always read the spec before changes of any size.

Sister skill: prospect-sample-gates governs pre-payment sample video production (the asset we send via WhatsApp to close the sale). When a prospect opens the sample and clicks through, they land on a /lp/[slug] governed by this skill. The two are siblings, not parent-child — earlier claims of "folded in" were aspirational; they remain distinct specialized skills.

The one rule (hard contract)

One LP system. An LP = one landing_pages DB row + generic /lp/[slug] renderer + shared component library + canonical R2 prefix. No bespoke Page.tsx. No per-prospect intake API. No rejected-model references. CI rejects any PR that violates.

Architecture (condensed)