growth-engineering
Growth Engineering
When to Use This Skill
Activate this skill when the user's request involves any of the following:
- Designing or improving a product-led growth (PLG) motion
- Building or optimizing referral programs (customer referral, partner referral, ambassador programs)
- Creating viral loops or increasing organic sharing mechanics
- Planning a product or company launch (Product Hunt, beta launches, waitlists)
- Improving user retention, reducing churn, or designing re-engagement campaigns
- Running growth experiments and building an experimentation culture
- Setting up or optimizing affiliate marketing programs
- Designing activation flows and reducing time-to-value for new users
- Building growth models or forecasting viral growth coefficients
- Solving cold-start problems for marketplaces or platforms
- Identifying and scoring product-qualified leads (PQLs)
- Any question about growth levers, growth loops, or sustainable acquisition strategies
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