Growth Engineering

When to Use This Skill

Activate this skill when the user's request involves any of the following:

• Designing or improving a product-led growth (PLG) motion
• Building or optimizing referral programs (customer referral, partner referral, ambassador programs)
• Creating viral loops or increasing organic sharing mechanics
• Planning a product or company launch (Product Hunt, beta launches, waitlists)
• Improving user retention, reducing churn, or designing re-engagement campaigns
• Running growth experiments and building an experimentation culture
• Setting up or optimizing affiliate marketing programs
• Designing activation flows and reducing time-to-value for new users
• Building growth models or forecasting viral growth coefficients
• Solving cold-start problems for marketplaces or platforms
• Identifying and scoring product-qualified leads (PQLs)
• Any question about growth levers, growth loops, or sustainable acquisition strategies