Blog Brand: Durable Editorial Context

Generates two project-root files that every blog sub-skill auto-loads when present:

• BRAND.md: who the audience is, what the brand stands for, what to never say
• VOICE.md: how the brand sounds, structurally and lexically

These provide persistent editorial context that survives across sessions and propagates to every command.

Why this exists

Today, persona JSON (from blog-persona) is loaded by some skills and not others. Topic-cluster context lives inside cluster vaults. Competitor positioning lives nowhere. Each blog command re-derives "what is the brand" from whatever context it has.

BRAND.md and VOICE.md fix this: one canonical source, loaded by the blog orchestrator at the start of every command.

When neither file exists, behavior is unchanged. Backward compatible.

Commands