competitor-analysis
Competitor Analysis
Part of Agent Skills™ by googleadsagent.ai™
Description
The Competitor Analysis skill transforms Google Ads auction data into actionable competitive intelligence. By systematically analyzing auction insights, ad preview results, and competitive metrics, this skill maps the competitive landscape across every campaign and keyword. It identifies who you're competing against, how often they appear alongside your ads, and where you're winning or losing the visibility battle.
The skill goes beyond raw auction insights data by building competitor profiles that track behavior over time. It detects when competitors increase aggression (rising overlap rates and position-above rates), identifies seasonal competitive patterns, and estimates competitor budget and bidding strategies based on impression share trends. When combined with ad copy analysis, it reveals competitor messaging strategies, offer structures, and unique selling propositions.
Market share estimation ties the analysis together. By correlating your impression share, click share, and conversion share against auction insights data, the skill calculates your estimated market share and identifies the specific competitors and keywords where share gains are most achievable. This powers strategic decisions about where to compete aggressively, where to defend position, and where to cede ground in favor of more profitable segments.