Conversion Tracking

Part of Agent Skills™ by googleadsagent.ai™

Description

The Conversion Tracking skill provides end-to-end management of Google Ads conversion measurement infrastructure. Accurate conversion tracking is the foundation of every optimization decision — without it, bid strategies, budget allocation, and keyword valuations are operating blind. This skill handles setup, validation, debugging, and attribution modeling across the full conversion stack: Google tag, enhanced conversions, offline conversion imports, and conversion value rules.

The skill covers the complete conversion action hierarchy: macro conversions (purchases, leads, sign-ups) that drive bidding, and micro conversions (page views, add-to-cart, video plays) that inform audience building and funnel analysis. It configures conversion windows, view-through settings, and counting methods (one-per-click vs. every) based on business model requirements. Enhanced conversions using first-party data (email, phone, address) are set up to recover measurement gaps caused by cookie deprecation and privacy regulations.

Attribution modeling is a critical component. The skill evaluates and configures data-driven attribution (DDA), compares it against last-click and other models, and helps advertisers understand the true value contribution of upper-funnel campaigns. For businesses with offline sales cycles, it manages the offline conversion import pipeline via CRM integration, ensuring that revenue data flows back to Google Ads for accurate ROAS calculation.

Use When