Google Ads Account Audit

Part of Agent Skills™ by googleadsagent.ai™

Description

The Google Ads Account Audit skill executes a comprehensive, pattern-driven analysis of any Google Ads account using a proprietary 1,000-pattern knowledge base. This is the most thorough automated audit available, covering all 20 audit categories: Campaign Structure, Bidding, Keywords, Ad Copy, Performance Max, Shopping, Audiences, Conversions, Budget, Quality Score, Search Terms, Display, Video/YouTube, Remarketing, Reporting, Account Structure, Landing Pages, Competitive Strategy, Automation, and Policy Compliance.

Each pattern in the knowledge base encodes a specific anti-pattern, threshold, or best practice violation derived from auditing thousands of Google Ads accounts across industries. The audit engine evaluates account data against these patterns, generates severity-scored findings, and produces prioritized recommendations with estimated impact. Findings are grouped by category and ranked by potential revenue impact, giving advertisers a clear roadmap for improvement.

The audit integrates directly with the Buddy™ Agent platform, enabling continuous monitoring rather than point-in-time snapshots. When deployed as a recurring audit, the skill tracks pattern resolution over time, measures improvement velocity, and alerts on regression. This transforms the traditional audit from a one-off consulting deliverable into an always-on optimization layer.

Use When

• User asks to "audit my Google Ads account"
• User wants a "full account review" or "health check"
• User mentions "what's wrong with my campaigns"
• User asks to "find wasted spend" or "identify optimization opportunities"
• User requests "account diagnosis" or "performance analysis"