Google Ads Management

Orchestrator for all Google Ads tasks. Combines strategic knowledge with programmatic API access for full campaign management.

Methodology

This skill implements the Ivan Falco B2B demand generation methodology for Google Ads - an intent-first approach that captures existing demand through systematic keyword targeting, proving unit economics before expanding outward.

Core Philosophy

Intent is everything. Capture demand before you create it.

Google Ads is the #1 channel for capturing existing demand. People are actively searching for solutions - your job is to be there at the right moment with the right message. Start with high-intent keywords (brand + solution-aware), prove unit economics, then expand outward to medium/low-intent and awareness.

Architecture

This skill has two layers: