story-pitch
Story pitch guide
Good stories die in bad pitches. This skill covers pitch structure, angle development, and outlet-specific formatting.
When to use
- Pitching stories to editors (internal or external)
- Developing freelance query letters
- Refining story angles before reporting
- Competing for assignment in a newsroom
- Proposal writing for grants or fellowships
The pitch fundamentals
What every pitch needs
- The hook: Why should anyone care? Why now?
- The story: What will you show/reveal/explain?
- The evidence: What do you have? What can you get?
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