Apollo Cost Tuning

Overview

Optimize Apollo.io API costs through credit-aware enrichment. Key cost model: search is free, enrichment costs credits. Apollo charges per unique contact/company lookup. Credits do not roll over. Strategies: deduplicate before enriching, score leads before spending credits, and track daily budget.

Prerequisites

• Valid Apollo API key
• Node.js 18+

Instructions

Step 1: Understand Apollo's Credit Model

Action                      | Credits | Notes
----------------------------+---------+-----------------------------------
People Search               | 0       | /mixed_people/api_search (free!)
Organization Search         | 0       | /mixed_companies/search (free!)
People Enrichment (single)  | 1       | /people/match
People Enrichment (bulk)    | 1/match | /people/bulk_match (up to 10/call)
Organization Enrichment     | 1       | /organizations/enrich