Apollo Incident Runbook

Overview

Structured incident response for Apollo.io API failures. Covers severity classification, quick diagnosis, circuit breaker implementation, graceful degradation, and post-incident review. Apollo's public status page is at status.apollo.io.

Prerequisites

• Valid Apollo API key
• Access to monitoring dashboards

Instructions

Step 1: Classify Severity

Severity | Criteria                                    | Response Time
---------+---------------------------------------------+--------------
P1       | Apollo API completely unreachable            | 15 min
         | All enrichments/searches returning 5xx       |
P2       | Partial failures (>10% error rate)           | 1 hour
         | Rate limiting blocking critical workflows    |
P3       | Intermittent errors (<10%), degraded latency | 4 hours