Clay Core Workflow A: Lead Enrichment Pipeline

Overview

Primary workflow for Clay: take a list of companies or contacts, push them into a Clay table via webhook, let Clay's enrichment columns fill in missing data (emails, titles, company info, tech stack), and export the enriched results to your CRM or outreach tool. This is the core use case for 90%+ of Clay users.

Prerequisites

• Completed clay-install-auth setup
• Clay table with webhook source configured
• At least one enrichment provider connected (Apollo, Clearbit, Hunter, etc.)
• Destination CRM or outreach tool (HubSpot, Salesforce, Instantly, etc.)

Instructions

Step 1: Design Your Clay Table Schema

In the Clay web UI, create a table with these column types:

| Column | Type | Purpose |