Clay Migration Deep Dive

Overview

Comprehensive guide for migrating from standalone enrichment tools (ZoomInfo, Apollo, Clearbit, Lusha) to Clay, or consolidating multiple tools into a single Clay-based pipeline. Clay replaces the need for individual provider subscriptions by aggregating 150+ providers into waterfall enrichment workflows.

Prerequisites

• Current enrichment tool subscription(s) with data export capability
• Clay account on Growth or Enterprise plan
• Understanding of current enrichment volume and costs
• CRM with existing enriched data

Migration Types