customerio-cost-tuning
Installation
SKILL.md
Customer.io Cost Tuning
Overview
Optimize Customer.io costs by managing profile count (the primary billing driver), suppressing/deleting inactive users, deduplicating events, reducing unnecessary API calls, and monitoring usage trends.
How Customer.io Pricing Works
Customer.io bills based on profile count (number of identified people in your workspace) and email/SMS volume. Key cost drivers:
| Factor | Impact | Optimization Strategy |
|---|---|---|
| Total profiles | Primary cost driver | Delete inactive profiles |
| Email sends | Per-email cost above tier | Suppress unengaged users |
| SMS sends | Per-SMS cost | Only send to opt-in users |
| Overidentification | Creates unnecessary profiles | Don't identify users who'll never receive messages |
| Event volume | Can increase processing costs | Deduplicate and sample |
Instructions
Related skills