Instantly Reference Architecture

Overview

Reference architecture for production Instantly.ai integrations. Covers project layout, API client design, event-driven webhook processing, campaign management, lead pipeline, and analytics dashboard. Designed for teams building outreach automation on top of Instantly API v2.

Architecture Diagram

                                     Instantly API v2
                                    (api.instantly.ai)
                                          |
                    ┌─────────────────────┼─────────────────────┐
                    |                     |                     |
              Campaign Mgmt         Lead Pipeline         Account Mgmt
              (create/launch/       (import/move/          (warmup/
               pause/analytics)      enrich/block)         vitals/pause)
                    |                     |                     |
                    └─────────┬───────────┘                    |
                              |                                |
                    ┌─────────┴─────────┐                     |