Hootsuite Production Checklist

Overview

Hootsuite manages social media publishing, scheduling, and analytics across multiple platforms (Twitter/X, LinkedIn, Facebook, Instagram). A production integration automates post scheduling, monitors engagement, and syncs analytics. Failures mean posts go out at wrong times, media uploads get rejected, or social profile disconnections go undetected, creating gaps in your publishing calendar.

Authentication & Secrets

• HOOTSUITE_API_KEY and OAuth client secret in secrets manager
• OAuth app reviewed and approved in Hootsuite developer portal
• Token refresh logic tested with deliberately expired tokens
• Separate OAuth app for production vs development
• Key rotation schedule documented (before annual app review)

API Integration