Klaviyo Cost Tuning

Overview

Optimize Klaviyo costs through active profile management, list hygiene, event sampling, and API usage monitoring. Klaviyo bills primarily by active profiles and message volume, not API calls.

Prerequisites

• Access to Klaviyo billing dashboard
• Understanding of active profile definition
• klaviyo-api SDK for programmatic management

Klaviyo Pricing Model

Klaviyo bills based on active profiles (contacts who have received or been targeted by marketing), not API requests.