Podium Review Request Automation

Overview

Wire Shopify order-shipped events to Podium review requests and operate the delivery layer in production. This is not a campaign-builder walkthrough — it is the integration code your system runs when a merchant ships 300 orders on Black Friday, when a customer initiates a refund 30 minutes after the request fires, when a carrier silently drops the SMS, when a 1-star review-response webhook never arrives, and when an opt-out from a different marketing flow needs to suppress the review-request path.

The six production failures this skill prevents:

1. Review requests sent during cooldown — A customer received a review request 5 days ago; a new Shopify shipment triggers another within the cooldown window. The customer is annoyed, replies STOP, and Podium suspends the account for spam-pattern volume. A naive integration has no cooldown gate and rediscovers this rule with every new merchant.
2. Shopify-ship-event race with refund — An order ships, the orders/fulfilled webhook fires, the review request is sent, and 30 minutes later the customer initiates a refund. The review request is now embarrassing and brand-damaging. Without a delay window between fulfillment and send, every refund-prone product line generates this incident.
3. Failed-send silent rejection — Podium accepts the POST /v4/review-invitations call and returns 200 with an invitation_id. Hours later the actual SMS send is rejected at the carrier (T-Mobile filter, invalid number, opt-out on the destination). The integration thinks it succeeded. The merchant's review velocity quietly drops.
4. Review-response webhook drops — A customer leaves a 1-star review. Podium fires the review.received webhook. The receiver returns 500 due to a deployment, Podium retries 3 times, then gives up. The team finds out a week later from Google directly. Without webhook persistence + replay + idempotency, low-volume signal evaporates.
5. Multi-platform routing misconfig — A campaign is configured to route review requests to Facebook, but the customer doesn't have Facebook. The request quietly fails to land — Podium's response shows "delivered" because the SMS went out, but the destination link 404s on the customer's device. Without per-customer platform validation, the merchant's review pipeline silently caters to the wrong network.
6. Opt-out compliance gaps — A customer opted out of marketing SMS 6 months ago, but the opt-out flag sits on the email-marketing flow only. The Podium review-request flow has its own consent path and fires anyway. The merchant catches a TCPA complaint. Opt-out must be a single check across every flow that touches the contact, not per-channel.

Prerequisites