start

GSP uses a dual-diamond architecture:

• Diamond 1 — Branding (4 skills, 4 phases): brand-research → brand-strategy → brand-identity → brand-patterns (optional: brand-audit before evolving)
• Diamond 2 — Project (6 phases): brief → research → design → critique → build → review
• Optional: launch (on request)

Multiple brands and projects can coexist. Projects reference a brand.