Budget Pacer

Doctrine

"Every time I touch a winning campaign it crashes" is a scaling story, not a curse: big budget jumps reset learning, and panic edits kill compounding winners. Pacing means the boring version: scale in ~20% steps, no more than once a day, pause what has proven it loses, and let rules carry the discipline your fingers do not have. The loop decides the ceiling: scale only what returns its spend fast enough to fund the next round.

When to use

• An angle has spent 2-3x target cost-per-result and holds. Time to feed it.
• You keep manually raising and lowering budgets on vibes.
• Needs a Meta Ads MCP with write access; everything is proposed as a draft first.

Run it

Budget pacing proposal, draft only, change nothing yet: