B2B Timing Engine

Use this skill when the company is known and understood but is not present when buyers become ready. The goal is to engineer repeated visibility across the real target market so buyers remember the company when pain spikes.

Source Traceability

Primary source: Unf*ck Your Sales by Jakob Greenfeld, especially the "Timing", "Diagnostics", "The Trigger Fallacy", "The Annoyance Fallacy", "The Shiny New Market Fallacy", "The Funnel Fallacy", "The 95-5 Law", and "Engineering Timing" sections.

Diagnostic Signals

Timing is likely the constraint when: