Customer Conversation Access

Use this skill to help teams get into useful customer conversations without turning every interaction into a formal interview or sales pitch. The best access path depends on where the target segment already spends time and who can credibly introduce the team.

Source Traceability

Primary source: The Mom Test by Rob Fitzpatrick, especially chapters 4, 6, and 7. Guidance is paraphrased for this MIT repo; authoring notes used converted EPUB lines 2176-2362 and 2791-3610.

Access Paths