Digital PR Survey Campaigns

Use this skill to turn surveys, expert panels, or proprietary data into credible digital PR assets that journalists and publishers can cite.

This skill is derived from Garrett French and Eric Ward's Ultimate Guide to Link Building and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.

Quick Start

1. Use the Contents table below to choose the smallest useful reference set.
2. Use workflows/design-survey-pr-campaign.md for a full campaign plan.
3. Confirm the story is newsworthy before collecting data.
4. Design the sample, questions, and methodology so an editor can trust the result.
5. Package findings for both journalists and linkable evergreen citation.

Default Output

When asked for survey-led PR help, return: