80/20 Conversion Message

Use this skill to create sales messages that focus on urgent buyer problems, qualify the right prospects, and disqualify weak ones. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapter 7.

• Chapter 7 covers conversion, buyer qualification, disqualification, urgent problem framing, and problem-agitate-solve messaging.

Workflow

1. Identify The Urgent Problem

Write the buyer's problem in their own language.