80/20 Funnel Economics

Use this skill to find the few funnel improvements that multiply economic results. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapters 6, 9, 12, and 22.

• Chapter 6 introduces traffic, conversion, economics as a linked system.
• Chapter 9 covers split testing and fixing funnels in pieces.
• Chapter 12 covers higher customer value and premium buying behavior.
• Chapter 22 covers identifying the few measurements that matter now.

Workflow

1. Map The Funnel Economics

Capture each step: