80/20 Market Selection

Use this skill to identify the small slice of a market most likely to respond, buy, and produce disproportionate value. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapters 2, 3, 20, and 21.

• Chapter 2 introduces response-triggered market testing.
• Chapter 3 applies 80/20 to common sales frustrations.
• Chapter 20 covers polarized, highly responsive markets.
• Chapter 21 covers fast market research using buyer language and unanswered questions.

Workflow

1. Define The Market Choice