80/20 Traffic Strategy

Use this skill to choose and sequence traffic sources by leverage, buyer fit, and economic potential. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapters 4, 6, 10, and 11.

• Chapter 4 emphasizes positioning and media mastery over low-leverage prospecting.
• Chapter 6 introduces the traffic, conversion, economics triangle and list quality.
• Chapter 10 covers media expansion after a funnel starts working.
• Chapter 11 covers scaling and diversification after conversion proves out.

Workflow