80/20 USP Guarantee

Use this skill to turn vague positioning into a specific promise for a specific buyer under specific conditions. It is based on 80/20 Sales and Marketing by Perry Marshall.

Source Traceability

Primary source: 80/20 Sales and Marketing, chapters 8 and 13.

• Chapter 8 covers business and personal unique selling propositions.
• Chapter 13 covers result-based selling, power guarantees, and premium offers.

Workflow

1. Clarify The Buyer And Result

Capture: