Experiment Type Selection

Use this skill when the experiment question determines the test type. Not every experiment should be a simple superiority test; some decisions need evidence that a change is not worse, roughly equivalent, or durable over time.

Source Traceability

Primary source: Practical A/B Testing by Leemay Nassery. Guidance is transformed and paraphrased from chapter 3, especially lines 2013-2870. Related variant design context comes from chapter 1 lines 539-571 and chapter 2 lines 1564-1735.

Related Advanced Skills