Link Building Strategy

Use this skill to plan link-building campaigns before prospecting, content production, or outreach begins. It keeps the campaign anchored in business outcomes, existing strengths, linkable assets, publisher motivations, resources, and measurement.

This skill is derived from Garrett French and Eric Ward's Ultimate Guide to Link Building and uses transformed guidance with durable book-topic references. Do not copy book prose into user outputs.

Quick Start

1. Use the Contents table below to choose the smallest useful reference set.
2. Use workflows/design-link-building-campaign.md for a full campaign plan.
3. Start with the business outcome and target pages, not a generic "get links" goal.
4. Identify linker-valued audiences and publisher types before choosing a tactic.
5. Return a campaign brief with scope, asset concept, prospecting plan, metrics, risks, and next actions.

Default Output

When the user asks for a link-building strategy, return: