Traction Events Community

Use this skill for channels where distribution comes from existing gatherings, platforms, events, talks, or communities.

Source Traceability

Primary source: Traction, chapters 20-24 and the appendix. Authoring notes: converted lines 2704-3218 and 3359-3372.

Channel Options

• Existing platforms: reach users already active on a major or niche platform.
• Trade shows: use industry events to meet buyers, partners, or press.
• Offline events: host or sponsor gatherings for the target market.
• Speaking engagements: teach or tell a useful story to a relevant room.
• Community building: participate in or build a community around the problem, product, or audience.