Traction Paid Acquisition

Use this skill to design paid acquisition experiments that validate customer quality and economics before scaling spend.

Source Traceability

Primary source: Traction, chapters 9-11 and the appendix. Authoring notes: converted lines 1233-1627 and 3335-3340.

Channels

• SEM: test high-intent search demand and conversion economics.
• Social and display ads: test targeted audiences, creative, and offer resonance.
• Offline ads: test channels that competitors may ignore, especially niche podcasts, local media, or audience-specific placements.

Workflow