Traction Partnership Sales

Use this skill when growth depends on direct human channels: partnerships, sales, channel deals, or affiliates.

Source Traceability

Primary source: Traction, chapters 17-19 and the appendix. Authoring notes: converted lines 2287-2703 and 3353-3358.

Channel Options

• Business development: create strategic relationships that benefit both parties.
• Sales: directly convert prospects into paying customers and learn from the conversation.
• Affiliate programs: motivate third parties to promote the product with a clear payout and onboarding path.