Traction PR Playbook

Use this skill for the PR-side traction channels: targeting blogs, publicity, and unconventional PR. The output should be a concrete pitch/test plan, not a generic awareness strategy.

Source Traceability

Primary source: Traction, chapters 6-8 and the appendix. Authoring notes: converted lines 903-1232 and 3323-3334.

Channel Selection

• Targeting blogs: use when niche audiences trust independent writers, newsletters, or community blogs.
• Publicity: use when the company has a local, industry, timely, data, or human-interest angle.
• Unconventional PR: use when a remarkable stunt, contest, comparison, customer delight move, or creative asset can carry the story.