Traction Viral Engineering

Use this skill for growth loops and useful engineered assets: referral systems, viral sharing, free tools, calculators, widgets, microsites, and product-led lead magnets.

For landing-page audits, pricing-page polish, social previews, or broad shareability reviews, use make-product-viral instead. This skill is for designing measurable traction experiments around loops and engineered assets.

Source Traceability

Primary source: Traction, chapters 15-16 and the appendix. Authoring notes: converted lines 1997-2286 and 3349-3352.

Strategy Options