CRO Methodology

Scientific, customer-centric approach to conversion rate optimization based on the CRE Methodology™.

Core Philosophy

Don't guess—discover. The methodology rejects "best practices" and "magic buttons" in favor of evidence-based optimization. Extraordinary improvements come from understanding WHY visitors don't convert, not from copying competitors or applying generic tips.

Scoring

Goal: 10/10. When reviewing or creating landing pages, funnels, or conversion flows, rate them 0-10 based on adherence to the principles below. A 10/10 means full alignment with all guidelines; lower scores indicate gaps to address. Always provide the current score and specific improvements needed to reach 10/10.

The 9-Step CRE Process

1. Define Success Metrics

Align goals with business KPIs. Don't jump to testing—first understand what success looks like. Identify which metrics actually matter (revenue, not just clicks).