marketing-leads-generation
LEAD GENERATION — PIPELINE OS (OPERATIONAL)
Built as a no-fluff execution skill for revenue-aligned demand generation.
Structure: Core lead generation fundamentals first. AI-specific automation in clearly labeled "Optional: AI / Automation" sections.
Core: Lead Type Definitions
Clear definitions prevent Sales/Marketing friction. Align on these before building pipeline.
| Lead Type | Definition | Qualification Criteria | Owner |
|---|---|---|---|
| Lead | Any identified contact | Has email/phone, some interest signal | Marketing |
| MQL (Marketing Qualified Lead) | Fits ICP + engaged with marketing | Firmographic fit + behavior threshold | Marketing |
| SQL (Sales Qualified Lead) | Ready for sales conversation | MQL + explicit buying signal or demo request | Sales |
| PQL (Product Qualified Lead) | Used product, shows upgrade potential | Trial/freemium + usage threshold | Product + Sales |
| SAL (Sales Accepted Lead) | SQL accepted by sales rep | Sales confirms qualification after first contact | Sales |
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