Ecommerce Store Prospecting

Selling to online stores has an advantage most segments don't: nearly everything you need to qualify a merchant is publicly visible on their own website. The platform, the apps, the catalogue size, the shipping regions, the payment methods and the review volume are all readable without a database.

The difficulty is the opposite of most B2B: there are hundreds of thousands of stores, most are too small to buy anything, and the owner's email is rarely published.

Detecting the platform

Each platform leaves a signature in the page.

# Shopify
curl -s https://store.com | grep -ioE 'cdn\.shopify\.com|Shopify\.theme|shopify-features'

# WooCommerce
curl -s https://store.com | grep -ioE 'woocommerce|wp-content/plugins/woocommerce'

# BigCommerce, Magento, Squarespace, Wix, Webflow, Ecwid
curl -s https://store.com | grep -ioE 'bigcommerce|Magento|static1\.squarespace|wix\.com|webflow|ecwid'