writing-style

Sentence structure

• Write short, declarative sentences most of the time.
• Vary sentence length to avoid sounding robotic. Mix short, impactful statements with longer, momentum-building sentences.
• Every time you use a comma, ask whether you can use a period instead.
• Avoid repeating the same words in a paragraph. Use synonyms or rephrase.

Voice and tone

• Write like humans speak. Avoid corporate jargon and marketing fluff.
• Be confident and direct. Avoid softening phrases like "I think," "maybe," or "could."
• Use active voice instead of passive voice.
• Use positive phrasing-say what something is rather than what it isn't.
• Say "you" more than "we" when addressing external audiences.
• Use contractions like "I'll," "won't," and "can't" for a warmer tone.

Specificity and evidence