Sequence Performance

Goes beyond vanity metrics. Most campaign reports tell you open rate and reply rate. This composite reads the actual emails you sent, reads every reply you received, classifies the responses, evaluates your copy, evaluates your lead quality, and tells you specifically what's working, what's not, and what to do about it.

Three layers of analysis:

1. Quantitative: The numbers — sends, opens, replies, bounces, conversions, by touch and by variant
2. Qualitative (Copy): Are the subject lines, email bodies, CTAs, and personalization actually good? What's landing and what's falling flat?
3. Qualitative (Replies): What are people actually saying? What objections keep coming up? What's generating genuine interest?

When to Auto-Load

Load this composite when:

• User says "how's my campaign doing", "sequence performance", "campaign review", "email analytics"
• User says "analyze my outreach", "why isn't my campaign working", "review my email results"
• An upstream workflow (Pipeline Ops, weekly review) triggers a campaign performance check
• A campaign has been running for 7+ days and has meaningful data